ETEM Brand Identity Redesign

Overview

We had the privilege of redesigning the brand identity for ETEM, a leading company known for its innovative solutions. The project began with the challenge of revamping the existing logo to establish a connection with the mother company, Cosmos, while maintaining ETEM’s unique identity. From there, we developed a comprehensive new brand identity that spans various mediums, ensuring consistency and impact across all touchpoints.

Project Highlights

Logo Redesign

Our first task was the redesign of ETEM’s logo. The brief required that the updated logo reflect ETEM’s existing identity while subtly tying it to the branding of the parent company, Cosmos. We achieved this through strategic design elements that created a visual link between the two brands, ensuring both continuity and differentiation.

Comprehensive Brand Identity

After finalizing the logo, we crafted a full brand identity that is cohesive across various platforms and materials. This included everything from store windows and posters to outdoor banners and car branding, each designed to communicate ETEM’s values and market leadership.

Print Materials & Collateral

We produced a wide range of print materials, including brochures, catalogs, calendars, agendas, and notebooks. Each item was carefully designed with a modern, professional look that aligns with ETEM’s new identity, ensuring clarity and visual appeal across all formats.

Packaging Design

The packaging design was crafted to not only protect the products but to also embody ETEM’s brand values of innovation and quality. The packaging reflects the brand’s identity through striking visuals and intuitive design, standing out in retail environments while ensuring functionality.

Advertising & Exhibitions

We developed large-scale advertising materials such as outdoor banners, magazine ads, and even exhibition kiosks, creating bold, attention-grabbing visuals that communicate ETEM’s message in busy urban settings. These materials were designed for maximum impact, ensuring that the brand resonates with its audience.

Key Objectives

  • Logo Evolution: Redesign the logo to subtly reference the mother company, Cosmos, while maintaining ETEM’s distinct identity.
  • Visual Consistency: Ensure all materials, from printed brochures to large-scale advertisements, maintain a unified aesthetic that reinforces ETEM’s brand across all platforms.
  • Impactful Design: Focus on creating designs that are not only visually compelling but also resonate with ETEM’s target audience, enhancing the brand’s market presence.

Outcome

The redesigned ETEM brand identity has successfully elevated the company’s visual presence and strengthened its brand recognition across multiple channels. The cohesive and impactful design strategy has resulted in a more engaging experience for customers and improved market visibility. ETEM’s new identity confidently reflects its connection to Cosmos while standing strong as a leader in its industry.

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